3 Mobile - Making the Right Client Connection

C3imaging, through its London branch, had already successfully undertaken the graphics and installation for ‘3’ Stores in the UK on behalf of Retail Point of Sale consultants, CRC. When it decided to launch ‘3’ in Ireland last year, and open up a chain of stores, CRC had only one port of call.

“As we have a long standing excellent relationship with C3 London, it was the natural choice to keep our work within the C3 Group as we knew that C3 Dublin would understand the quality and standards required by our Client“, explained Matt Foney, Production Director at CRC. “The comparable machinery in London and Dublin ensured that we knew exactly what quality we were going to get”.

The target was to open 8 flag ship stores from November 2006 – March 2007 including Grafton Street & Henry Street, almost two stores per month. All stores were completed to specification and to deadline.

Matt Foney commented, “C3’s production and service have been fantastic considering the incredibly tight lead-times imposed upon CRC with very demanding and sometimes ridiculous deadlines. The shop floor staff at C3 Dublin work miracles for CRC on a weekly basis”.