Berghaus recently opened a new store in Gatesheads Metrocentre.

C3imaging were use to print all the promotional handouts distributed in the shopping centre, together with the in-store POS and graphics.

What was a little different was our involvement in all the store launch activity.

We produced a "shopfront drape" in Berghaus corporate colours, branded, with a big zip up the middle. Sir Chris Bonnington then abseiled down from the upper level, and "unzipped" the store front to allow the public their first look.

As part of their promotional activity, Berghaus erected a climbing wall in the adjacent town centre square which the public could try. C3imaging produced a double sided dye sublimated mountain backdrop which was hung behind the climbing wall.

This was fitted after hours on the Friday evening, then taken down when the centre shut on the Sunday evening.

Overall reaction by the client and public was excellent with opening sales targets well beaten.