Recruitment Drive with a difference…

The Met Recruitment Bus is a mobile careers unit that tours London in a bid to bring expert careers advice and guidance to the British public. The bus is used as part of a drive to recruit people from different cultures into the police force.

C3imaging were commissioned by Vivid Communications, an advertising agency specialising in recruitment communications, to produce and install the imaginative bus wrap for the recruitment campaign that coincided with Vaisakhi, the Sikh New Year.

This is the holiest day of the calendar for over 20 million Sikhs worldwide.

The client required a graphic that would cover the bus that could be attached in the morning and then removed on the same afternoon. The bus needed to be fully accessible as the interior housed the latest in interactive technology so doors needed to be incorporated into both design and installation of the graphic banner which was produced on lightweight PVC.