Letterkenny’s name comes from the Irish "Leitir Ceannain" meaning Hillside of the O’Canainn clan, the earliest recorded overlords of this Swilly region. Letterkenny is now the largest town in Donegal in the north west of Ireland.

The recent growth and development in the region meant that Mercedes were looking to modernise & re-develop the Mercedes dealership, Tony Kelly Car Sales.

C3imaging Dublin installed a range of new external signage from branded directional signage to flag poles. The full project involved the installation of all of the external signage in this new and prestigious dealership to the region.

All the work was produced while carefully adhering to the Mercedes Benz brand imagery according to their stipulated guidelines, and the overall success of the project meant that the exterior branding will be rolled out over a number of sites during the year.