C3 Smile - One-to-One Marketing

Make the most out of your direct mail communication with C3imaging’s unique image personalisation. Personalisation allows you to individually address customers, gaining their attention quicker and appealing to their emotional side – thus maximising your response rates.

How?
Even with simple personalisation, a direct mail shot produces three times higher response rates than non-personalised. C3imagings image personalisation can more than double that.

For a recipient, discovering their own name in a professionally designed advert creates emotional added value. It adds immediate interest and makes the advert more personal.

C3imaging’s personalisation can increase response levels and improve recall rates and acceptance levels, giving you a distinct advantage over conventional direct marketing techniques.

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4 steps to improved direct mail communication

Image Design

You or your creative agency develops the original images for your personalised campaign. This may involve adapting an existing print or TV campaign, or developing original artwork for a specific below the line project.

Alternatively, you can contact your local account manager to choose a ready made design and font from our image bank.

Personalising

You supply us with the names and if applicable, the address of the people whom you would like to reach. We take care of the rest. It’s that simple! The images are personalised automatically as the direct mail shot goes to print. We guarantee complete protection of your data.

Printing

C3imaging guarantee the highest quality printing and can take care of any further finishing and fulfilment required in house, such as lamination, die-cutting, enveloping or postage.

Formats

C3imaging image personalisation allows you to personalise anything from a business card to an A3 Poster. We can produce any die-cut or folded mail shot format, personalised booklets or brochure, newsletters or even stickers.
Contact your local branch to discuss your requirements today!